What does digital optimisation do?
Digital optimisation is the process of improving the digital activities your company conducts. By running regular optimisation of your campaigns, strategies, and digital assets (including websites, ad accounts, and marketing collateral) you can improve not only the effectiveness, but also reduce costs in the long run, and improve your user experience, which can go on to generate a higher return on investment.
Optimisation looks different in every branch of digital marketing. The key thing you need to keep in mind across each area though is ‘who are you optimising for’? 99% of the time it’s for your target audience so it pays to understand their demographics and psychographics inside and out.
Why is digital optimisation important?
Online optimisation can help your business or agency in a number of ways depending on what you’re improving. The bottom line is, why invest time, money, and resources in your marketing, if you’re not going to make it go the distance? By optimising your agency’s digital footprint, whether that’s ads, SEO, user experience, or overall strategy, you can improve your overall outcome to hit KPIs and reduce long term costs.
Why not pair your digital optimisation with my lead generation of audience engagement services?
How can I help optimise your marketing?
marketing strategy
Whether you're looking for a short-term campaign strategy or a long-term roadmap, I provide bespoke plans.
SEO consultancy
Site SEO analysis, recommendations, and on-page amendments to improve your chances of climbing Google long-term.
Google ads optimisation
Campaign set-up and analysis, keyword mapping, search query optimisation, copywriting, and audience creation.
Wordpress management
Is your site built on WordPress? I can help optimise your pages, posts and theme, along with user experience and conversion rate optimisation.
Social media optimisation
Profile optimisation, post writing training specific to different platforms, social ad management, and content strategy.
marketing Audits
I can run social media, SEO, PPC, UX, site traffic/analytics, and email marketing audits providing analysis, optimisation tasks and next steps. Brand audits cover all of the above.