What is the lead generation process?
Lead generation puts your business in front of companies which matter most to you and engages with them in the process. First off, The Remote Marketer works with you to help identify which companies are best to go after, and through which channels. Identifying companies can be done via Google or LinkedIn, other sites like business directories, or third party means like buying email lists. Next, is crafting the right messaging to stand out to your reader, and stand out from your competitors. Finally, the buying process for B2B companies can be long. That’s why having as many touch points before engagement is crucial (and makes my lead generation so effective).
inbound vs outbound marketing
Inbound marketing is the process of driving leads by having them reach out to your company. Oppositely, outbound marketing requires you to reach out to a potential lead. Which is best, I hear you ask? The answer is a mix of both!
At The Remote Marketer, I use a combination of inbound and outbound marketing to create multiple touchpoints, create brand familiarity, and increase chances of a successful new lead.
How do I generate your agency leads?
I use a combination of inbound and outbound marketing disciplines to build awareness, position you against competitors, and drive high quality leads. Tactics including online advertising, email marketing, and marketing automation help to build a journey for your target audience members, taking them from stranger to hot lead.
Google Search & display Ads
Account and campaign set-up, keyword research, audience management, optimisation and more.
Social media advertising
Advertising across key platforms including LinkedIn, Facebook, Instagram, Twitter, and Reddit.
Content marketing
Content marketing and distribution including images, short videos, eBooks and more, across a range of channels.
Marketing automation
Bespoke complex workflows through HubSpot (you must have a premium account) integrating emails, reminders, and more.
email marketing
Tailored messaging and personalisation, campaign management, automation, and integration into wider campaigns.
Audience Mapping
List building, target audience research, site analytics analysis, and more to maximise your inbound and outbound efforts.